Blogging is a waste of time.

Mmmmm. “Blogging is a waste of time” is a comment I hear from clients and it’s delivered with a tone of frustration and defeatism.

“I just can’t make it work” is another.

They soon turn their outlook around once I explain this process to them.

It’s all quite easy then as they can see the path and for many, it sets off a trigger and they become blog fanatics.

I’ve included the template for the Blog Organiser for you to download just to simplify the process a little more.

Co-ordinate your Blog Content with your Facebook posts to compound your message.

Co-ordinate your Blog Content with your Facebook posts to compound your message.

So to the steps.

  • Plan out your topics if you can over a 3 month period to lead people to your Profit Points – what it is they purchase from you. (Products, Packages, Services etc).
  • Draft out the content for your blog posts.
  • Choose a headline that includes keywords for Search Engine Rankings and makes it clear what the post is about. A good headline should spark a persons interest.
  • From the content, choose 5 – 7 lines that can be used in social media posts. Small statements that mean something on their own and add to your content in the blog post.
  • Choose ideas to create your own images, or find images to suit your post. Always have permission to use an image, don’t just copy one from the internet. When loading the post to your blog, ensure you use keywords in the description and the title. These too will get picked up my the SEO spiders.
  • Create a quote image on Canva or PicMonkey. It’s quickest if you do these in batches.
  • Once loaded to your blog site, start sharing the content.
  • Schedule in the posts to Facebook and Twitter.
  • Share the blog post on the groups you are in – Linked In . Facebook . Google + . Forums . Etc .
    Always add some extra information to your post in the group to engage the reader, don’t just dump the link and run – and change the content on your post as when you post the same link and scatter the posting times. For those people who are in the same groups as you and follow you, if you dump and run – they’ll have a massive thread of the same thing – they are less likely to read any of it as it will register as spam.
  • Always have a call to action – let readers know what they can do next. How they can interact with you.
  • For the majority of us, we need to keep our posts short and sweet. But if you are a ‘lifestyle’ writer, some readers will love listening to your extended musings on the page. Follow up on results of interaction and learn what works for you.
  • Always come back to check on comments and reply. Check for spam and if it’s not a genuine comment – don’t release it. Even if you are just hearing crickets on the blog. A fake message just won’t resonate with readers.
  • If you need to get the flow of replies happening, join a blogging group for support or mention it in one of your business groups that you’d love some feedback about the post in the comments on the blog.

If you are needing some extra support Рcheck out Krishna Everson, from Healthy Marketing.  She has some terrific workshops and training, as well as loads of ideas and content about blogging too.
I love this article about blogging. It might just contain the info your need to get writing again!

Back to Basics Series – What’s a blog and are you doing it?

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